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Optichannel Retail. Beyond the Digital Hysteria

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Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer
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Beschrijving

The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are already heralding in the next phase of seismic change.

In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers us a realistic view of the retail of the future and sets out a practical framework for a successful strategy that strikes the right balance between profit, competitiveness and customer focus.

Detail product

Verschijningsdatum: 05-04-2019
Uitgever: Lannoo Campus
Isbn: 9789401459501
Uitvoering: Ingenaaid boek
Gewicht: 759 gr
Hoogte: 248 mm
Breedte: 180 mm
Dikte: 25 mm
Aantal pagina's : 326
Taal: Engels