Creativity in Business

The basic guide for generating and selecting ideas
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Creativity in Business is the basic guide for idea generation and selection. Focussed specifically on business and education.

The book outlines the 4 step creative process:
- Ask the right questions
- Generate a lot of ideas
- Select the right ones
- Start implementing

Turn idea-killers into idea-boosters!

The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution.

Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

Detail product

Verschijningsdatum: 23-02-2015
Uitgever: BIS Publishers BV
Isbn: 9789063693800
Uitvoering: Ingenaaid boek
Gewicht: 537 gr
Hoogte: 239 mm
Breedte: 172 mm
Dikte: 18 mm
Aantal pagina's : 204
Taal: Engels