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"I love this stuff! Startup secrets, growth, genius, the magic touch, mystique--all of it. This is a self-help retreat in a book format for every startup founder and tech entrepreneur."
Sean Ellis, originator of Growth Hacking

"A must-have for all tech start-up founders and entrepreneurs that want to communicate their ideas and grow their products."
Sean Ellis, originator of Growth Hacking

BECOMING THE MYTH OF TECH GENIUS IN SILICON VALLEY

How did some tech founders create breakthrough products and grow their start-ups to billions in value in just 1 to 2 years? How did the founder of one start-up convince an investor in a brief car ride to sign a term sheet for $4 billion? How do some in tech have a magic touch or mystique that opens doors, raises venture capital, and suspends reality? They are tech geniuses that enamor the media and amaze the public. They invoke their powers and make apps go viral, with their secrets, techniques, and charisma.

But the tech genius is a myth. Their secret methods are formulaic, replicable, and sustainable. This book will dispel the myth of the tech genius, and yet--paradoxically--show you how to become one yourself. You'll learn how the creators of Gmail, Slack, Dropbox, Ring, Snap, Bitcoin, Groupon, and WeWork were able to work their magic on products and on people. You'll gain new skills in creativity, backed by neuroscience, like the Slow Create Framework, the Sustainable Mystique Triad, and the Mindless Work Ladder. These new tools, along with plenty of true stories and hard evidence, will help any average Joe in tech develop their ideas, narrow their focus, and refine their communication, until their friends, family, and co-workers start calling them a tech genius.

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