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Find your customers and connect online Digital marketing was once just the sidekick to traditional marketing. Now marketing in the digital world can be the thing that helps the small businesses compete with the big ones. This book helps you drive your marketing efforts from the digital side, building a strategy that makes sense for your budget and your business. You'll get step-by-step instructions on how to run campaigns on Facebook^®, Instagram^®, TikTok^®, and other socials. Reach out to influencers, get a handle on content marketing, learn how artificial intelligence affects marketing, and discover the essentials you need to know in this easy-to-digest guide. 9 books in 1...

- Creating Your Digital Marketing Strategy

- Understanding the Importance of the Customer Experience

- Marketing Using Artificial Intelligence

- Dipping Into Content Creation

- Implementing Channel Promotions

- Targeting Your Work With Influencers

- Facebook Marketing

- Deploying Other Social Media

- Analyzing Data For Success

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