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From 3D printed dresses to leather grown in labs, the fashions of the future are being made today. Drawing from Amanda Cosco's years of experience on the front lines of cotton mills, garment factories, tailor shops, and shopping malls around the world, and pulling from more than 100 interviews with CEOs, founders, entrepreneurs, designers and innovators, Electric Runway: How Emerging Technologies are Transforming the $3 Trillion Fashion Industry Around the World takes readers on an unforgettable journey uncovering the future of this dynamic industry.

In each section, fashion futurist Amanda Cosco outlines how a specific technology is transforming apparel, retail, manufacturing, and consumer experiences. Technologies explored include the smartphone, the internet of things, automation, artificial intelligence, Web3, spatial computing, and biotechnology.

By viewing technological innovation through the lens of fashion, this book makes abstract concepts like AI more concrete and accessible for readers. It also aims to help organizations and individuals understand the nuances of "fashion-tech" to allow them to prepare for the future and separate passing tech trends from seismic shifts in the industry. Most of all, it challenges us to think about who we are culturally in light of emerging technology and how we navigate identity in an increasingly digital and connected world.

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