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In Generation AI: Why Generation Alpha and the Age of AI Will Change Everything, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton delivers an original and insightful exploration of how artificial intelligence is reshaping society. He walks you through AI's disruptions to consumer behavior, education, work, relationships, and health and explains why Generation Alpha, the first generation born into an AI-enabled world, will experience a paradigm shift in lifestyle and career paths.

Britton discusses the unprecedented opportunities AI presents, including personalized learning, advancements in healthcare, and automated consumer experiences and processes. He also examines the significant ethical and societal challenges posed by this new technology, like privacy issues and economic inequality, as well as the impact on mental health and job displacement. Expertly balancing optimism with caution, the book provides a realistic and forward-looking guide to navigating an AI-driven future filled with cultural and economic transformation.

Generation AI covers AI's impacts on consumer behavior, including personalized shopping and the role played by the creator economy in capturing mindshare. It also examines the future of education, work, careers, relationships, mental health, ethics, and privacy in a comprehensive and intelligent new take on this once-in-a-lifetime technology.

A timely and essential roadmap to a brave new world, Generation AI is a practical and hands-on guide for everyone who wants to future-proof themselves. It will prove invaluable to millennial parents raising the first AI generation while grappling with the disruption of AI in their own lives and seeking to understand the next stages of our technological evolution.

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