Revenue Management

Sheryl E. Kimes-Jochen Wirtz


Engels | 17-06-2025 | 82 pagina's

9781680830286

Paperback / softback


€ 71,95

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Provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity. The book offers an in-depth discussion of the roles that price, time, and space play in RM, and discusses marketing and customer conflicts that arise from the application of RM.

Details

EAN :9781680830286
Auteur: 
Uitgever :Van Ditmar Boekenimport B.V.
Publicatie datum :  17-06-2025
Uitvoering :Paperback / softback
Taal/Talen : Engels
Status :Niet in magazijn, wel te bestellen.
Informeer naar levertijd
Aantal pagina's :82
Reeks :  Foundations and Trends® in Marketing