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Design Things That Make Sense is the first and complete guide to designing technology-based products and services.

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Design Things That Make Sense is the first and complete guide to designing technology-based products and services. It answers questions like: Why do some products become a success while others fail? Why do some products create value while others destroy it? Why is there so much technology-push and so little thinking from the outside-in? Technology unlocks new capabilities that nobody asked for, but applied correctly can create value for users. This sounds easier than it is; designing successful tech products and services requires a unique approach. Through case studies, practical insights, examples, tips, and tools, readers will learn how to adopt a user-centered mindset and apply technologies in a meaningful way. The book contains over 50 design strategies to design strong benefits and minimize the resistance people might have against new technologies. It’s for innovators who want to do better and design products and services that make sense.

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"Design Things That Make Sense is the first and complete guide to designing technology-based products and services. It answers questions like: Why do so many new tech products fail? What accelerates technology adoption? How do you design products that make sense?  Deborah Nas transformed the knowledge she gained in her 25 years of experience as a designer, professor, and thought leader in technology-based innovation into practical design strategies. These design strategies will guide you in developing successful new products and improving existing products. They will help you design products and services whose technological benefits far outweigh their potential drawbacks. In other words, it will help you to “Design Things That Make Sense” for your future customers; products people will love to use and will continue using. Product owners, product managers, and innovation managers can utilize this book to help their teams become better innovators. It can help start-up founders improve their value propositions and speed up adoption of their products. It can enable design professionals to fast track their design process. Design students can use it as a reference manual in their design projects and design tutors can use it to boost their students’ design knowledge. The book comes with a free online toolkit designed for teamwork, workshops and co-creation sessions. Design Things That Make Sense is a hands-on book that will help you develop great ideas into successful products."

Biografie

Deborah Nas is a technology enthusiast, entrepreneur, keynote speaker, and thought leader in technology-based innovation. She has been an active participant in the tech innovation space for the last 25 years. From working with startups to serving as a consultant for companies looking to future-proof their innovation strategies, her experience has given her valuable insight into the factors behind the failure or success of new tech products. Nas is Professor of Strategic Design for Technology-Based Innovation at the Delft University of Technology, a visiting professor at Politecnico di Milano, and holds several board positions. She acts at the crossroads of technology, business and psychology. Her knowledge, experience, and ability to bridge academia and practice make her a thought leader in innovation.

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