Dragon Tactics

How Chinese Entrepreneurs Thrive in Uncertainty

EAN:  9789063696382
Publicatiedatum:   07-04-2022
Uitvoering:  Paperback / softback
Taal:  Engels
Bladzijden:  240

  In ons centraal magazijn

Dragon Tactics presents the culmination of 30 years of individual experience as leading figures in Chinese corporations, written by Aldo Spaanjaars and Sandrine Zerbib. Having occupied prestigious positions such as CEO of Adidas China and CEO of Lacoste China, Spaanjaars and Zerbib pool their extensive industry knowledge into an applicable, detailed practical guide for entrepreneurial minds. By exploring direct insights from their experiences in Chinese work cultures, applicable business strategies, and case studies from industry leaders in the Chinese entrepreneurial space, Dragon Tactics acts as a set of actionable lessons taken straight from business leaders around the world. If you’re looking to draw back the curtain on how Chinese organizations establish themselves as market leaders despite volatile circumstances and learn how to apply their strategy to your own work, Dragon Tactics is a must-read for you.

Drawing on their 30 years of experience with Chinese multinationals and companies, the authors cast a clear light on corporate China and those who embody it.

Since 1992, Aldo Spaanjaars has been involved in business in China. Today he works for Fosun International, China’s premier Private Equity company. Sandrine Zerbib was the President of Adidas Greater China in the ‘90s and currently runs the business she founded in the e-commerce operation industry, www.fulljet.com.cn.

Drawing on their 30 years of experience with Chinese multinationals and companies, the authors cast a clear light on corporate China and those who embody it. The book includes concrete examples to analyse management and strategic concepts that challenge methods to which Western companies are accustomed. These are coined the “Dragon Tactics”, a systematic implementation of the principles: try, fail, try again and fail again until until you achieve a satisfactory result. The book describes various aspects of China’s history, the processes to find success in an uncertain environment, and management methods which equally borrow both from Confucianism as well as new technologies. It reveals many lessons to be learned by Western leaders, not only how to succeed in China, but more importantly, how to better navigate an increasingly uncertain and volatile world far beyond China’s borders.

    EAN: 9789063696382
    Auteur: 
    Uitgever: BIS Publishers BV
    Publicatiedatum:   07-04-2022
    Uitvoering: Paperback / softback
    Taal: Engels
    Hoogte: 153 mm
    Breedte: 231 mm
    Dikte: 20 mm
    Gewicht: 539 gr
    Voorraad: In ons centraal magazijn
    Bladzijden: 240