Korte beschrijving/Annotatie

Can the West learn from China? Explaining the reasons behind the success of Chinese enterprises with concrete examples, industry insights, and direct commentary from China’s leading entrepreneurs.

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In business, change is the only constant. Dragon Tactics demonstrates that Chinese entrepreneurs know how to thrive in uncertainty. The book contains many lessons for Western leaders to learn how to ride the wave of change. Global conflicts, environmental challenges and rapid digitization are just some of the unpredictable factors that are putting increasing strain on traditional business models. Chinese entrepreneurs know how to thrive in uncertainty: they have grown their business in an environment that has taught them to adapt often, thrive in chaos and overcome constant challenges of uncertainty. Learn how to better navigate an increasingly uncertain and volatile world far beyond China’s borders. Masters skills that are rooted in China’s four-thousand-year-old history and culture. Read about management methods that borrow as much from Confucianism as from new technologies. Written by business experts and China veterans Aldo Spaanjaars and Sandrine Zerbib. Authors Aldo Spaanjaars Over his 25-year career in China, Aldo Spaanjaars has worked as the CEO of Lacoste Greater China, as the COO of Adidas Greater China, and is a co-founder of J.Walter Thompson Beijing. His extensive expertise within business in China has granted him a unique perspective, having worked alongside some of China’s most successful entrepreneurs. Currently, he focuses on building bridges between Western and Chinese cultures, forging a path of decorated international business. Sandrine Zerbib Having developed the China business of Adidas from its nascent stage to a leading market position, as well as acting as CEO and Executive Director of Dongxiang, Sandrine Zerbib has a wealth of business expertise on leading Chinese entrepreneurial development. Most recently, Zerbib has founded the eCommerce giant Fulljet, which serves as direct international competition to large-scale Chinese enterprises.

Slogan/Promotie

Drawing on their 30 years of experience with Chinese multinationals and companies, the authors cast a clear light on corporate China and those who embody it. The book includes concrete examples to analyse management and strategic concepts that challenge methods to which Western companies are accustomed. These are coined the “Dragon Tactics”, a systematic implementation of the principles: try, fail, try again and fail again until until you achieve a satisfactory result. The book describes various aspects of China’s history, the processes to find success in an uncertain environment, and management methods which equally borrow both from Confucianism as well as new technologies. It reveals many lessons to be learned by Western leaders, not only how to succeed in China, but more importantly, how to better navigate an increasingly uncertain and volatile world far beyond China’s borders.

Biografie

Since 1992, Aldo Spaanjaars has been involved in business in China. Today he works for Fosun International, China’s premier Private Equity company. Sandrine Zerbib was the President of Adidas Greater China in the ‘90s and currently runs the business she founded in the e-commerce operation industry, www.fulljet.com.cn.

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