Korte beschrijving/Annotatie

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights.

Tekst achterflap

Don’t F*ck Up Your Baby draws an ingenious connection between building a brand and raising a newborn baby, each one of the 18-steps relating to a year of the newborn’s life. This book simplifies the process of branding, distilling what the authors have learnt from their years of industry experience and having contributed to the launch of over 75 startups into a seriously fun, and useful, reading experience. If you’re looking to create your brand identity, then come on this journey of raising your newborn brand with this book. You’ll learn about the theory behind creativity and branding, while also getting interactive examples that help you bring your brand to life. With as much humour as experience, this book is a must-have for anyone looking to design their startup brand.

Slogan/Promotie

Don’t F*ck Up Your Baby draws an ingenious connection between building a brand and raising a newborn baby, each one of the 18-steps relating to a year of the newborn’s life. This book simplifies the process of branding, distilling what the authors have learnt from their years of industry experience and having contributed to the launch of over 75 startups into a seriously fun, and useful, reading experience. If you’re looking to create your brand identity, then come on this journey of raising your newborn brand with this book. You’ll learn about the theory behind creativity and branding, while also getting interactive examples that help you bring your brand to life. With as much humour as experience, this book is a must-have for anyone looking to design their startup brand.

Biografie

Joris van Dooren and Coen Luijten, both lecturers of creativity, advertising, and branding at the Fontys University of Applied Sciences, have established careers in advertising by innovating the brand-building industry. They are experts in unlocking creativity and helping people refine their brand image into something wonderful.

Details