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This graphic novel tells the stories of design leaders who have used design to transform the way their organizations create products and services for their customers.

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Design Leadership Chronicles: A Graphic Novel About Organisational Change What does it take to transform an organisation through design? Design Leadership Chronicles offers a unique perspective on this question, revealing the power of strategic design to reshape the future of businesses in the face of uncertainty. This graphic novel chronicles the journeys of nine visionary leaders who are at the forefront of driving organisational change through design and experimentation. Divided into three compelling parts—Making Sense of the Status Quo, Seeking Change, and Envisioning Alternative Futures—each chapter illuminates a different leader's path, highlighting the challenges they faced, the successes they achieved, and the invaluable lessons they learned along the way. Rather than providing a one-size-fits-all solution, the book inspires readers with these real-world stories, showing how design can lead to meaningful transformation within large organisations. Each section of Design Leadership Chronicles is brought to life through distinct graphic styles created by three talented artists, with each style thoughtfully crafted to reflect the themes of its respective chapters. This blend of visual storytelling and design makes the book as engaging as it is insightful. Whether you’re a design leader, an aspiring change-maker, or someone interested in the intersection of design and business strategy, Design Leadership Chronicles offers a refreshing perspective on how design thinking can shape not just products and services, but entire organisations. These stories delve into creativity, leadership, and, above all, the human side of transformation. With a foreword by Silicon Valley design guru John Maeda, this book is a must-read for anyone seeking to understand how design can drive change in today’s complex business world.

Slogan/Promotie

Design Leadership Chronicles: A Graphic Novel About Organisational Change What does it take to transform an organisation through design? Design Leadership Chronicles offers a unique perspective on this question, revealing the power of strategic design to reshape the future of businesses in the face of uncertainty. This graphic novel chronicles the journeys of nine visionary leaders who are at the forefront of driving organisational change through design and experimentation. Divided into three compelling parts—Making Sense of the Status Quo, Seeking Change, and Envisioning Alternative Futures—each chapter illuminates a different leader's path, highlighting the challenges they faced, the successes they achieved, and the invaluable lessons they learned along the way. Rather than providing a one-size-fits-all solution, the book inspires readers with these real-world stories, showing how design can lead to meaningful transformation within large organisations. Each section of Design Leadership Chronicles is brought to life through distinct graphic styles created by three talented artists, with each style thoughtfully crafted to reflect the themes of its respective chapters. This blend of visual storytelling and design makes the book as engaging as it is insightful. Whether you’re a design leader, an aspiring change-maker, or someone interested in the intersection of design and business strategy, Design Leadership Chronicles offers a refreshing perspective on how design thinking can shape not just products and services, but entire organisations. These stories delve into creativity, leadership, and, above all, the human side of transformation. With a foreword by Silicon Valley design guru John Maeda, this book is a must-read for anyone seeking to understand how design can drive change in today’s complex business world.

Biografie

Marzia Aricò is a design leader, independent consultant, coach, author, and public speaker. She has dedicated much of her career to helping organisations achieve meaningful transformation through design. Over the years, she has collaborated with numerous large organisations across over twenty sectors. Marzia holds a PhD in Organisational Studies from Copenhagen Business School and is a staunch advocate for integrating design with business, fostering synergy between industry and academia. Cross-pollination is her approach to change. Each week, Marzia shares her insights on designmavericks.substack.com. You can read more about her and her work on marzia.studio. Connect with her on LinkedIn—she loves hearing from her readers. Don’t be shy!

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