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The consequences of the Ukraine war, digitalization, and climate change are confronting the economy with one of the most comprehensive transformations since industrialization. In addition, companies around the world are engaging in a talent war – a competition for the very best managers. Experts agree that companies with an intact corporate culture are better equipped to meet these challenges than others. “Lion Culture” describes how such a culture looks in practice, how it can be lived out in specific terms, what the prerequisites for it are, and why it is especially significant to ensure that management fits this culture. This book provides entrepreneurs, executives, management trainees, and founders with an insight into the tools of a top manager in the consumer goods industry. His principles are a recipe for success outside the business world as well. This is confirmed by the stories of prominent representatives from the world of media, non-governmental organizations, sports, and politics.

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