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Creative jack-of-all-trades Guido Everaert shares his indispensable tips on impactful storytelling. In concise and precise language, the author reveals his best practices for putting your brand on the map with your target audience and getting your message across. Because he is tired of stories being made overly complicated and because storytelling should be reduced to its essence: remembering and being able to retell. No complicated theories or diagrams, just practical tools to bring pitches, presentations, and variety shows to a successful conclusion. That's all there is to it!

Guido Everaert is an author, copywriter, sought-after speaker at home and abroad, TEDx speaker coach, lecturer at Karel de Grote Hogeschool, and guest lecturer at Thomas More, Artevelde Hogeschool, HvA (Amsterdam), Windesheim (Zwolle) and Haaga Helia (Helsinki).

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