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INTERNATIONALLY SUCCESFUL BRAND WITH AN ANNIVERSARY: During the popular brand's 70-year run, Miffy books have sold more than 85M copies worldwide and have been translated into 50+ languages. Miffy social media channels reach 350K fans (IG: 39K followers; FB: 61K followers), with 100K of those based in the U.S. Miffy currently has partnerships with companies like Tommy Hilfiger and Mulberry and U.S. retailers such as Target, Kohl's, B&N, Walmart, MoMA, Urban Outfitters, and more.

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